![]() ![]() You will have projects that only entail treating photography, adding a background, maybe making a montage, or just doing something that requires minimal thought. That’s why a good idea is difficult to come by and not as easy as it sounds.īut don’t get it twisted. So, you have to deal with these parameters. The client has their idea of what this poster should look like, and if your idea is too far in left-field, it won’t fly. People have short attention spans, and if it requires too much thought, you may lose them.Īnother challenge is sticking to the client’s brief. The idea can’t be overly abstract it has to be smart and easy to understand. In fact, it has been recommended by a few of my creative directors to take a step away from the computer and walk around the block and really think about the movie or TV show and what it’s trying to communicate. Original and compelling ideas are hard to come by and require genuine thought. The ideaīy far, in my opinion, the most important aspect of poster design is the idea. Sounds harsh but it’s a rough design world we live in. You don’t want to fall into that category, so pay attention and take a look at what sets up winning designs from losing pieces of cringe trash. Not all movie posters are created equal, and some flat out suck. Interested in designing a movie poster? Looking to get your movie poster portfolio to stand out? Want to get your foot in the door with an amazing entertainment marketing agency? Then you are going to need to know what makes a movie poster effective. ![]()
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